Let me just start this out by saying that this project has been so exciting to me from start to finish for so many reasons!
The first reason being that Jennifer was a client that I worked with in my Blogger platform design days. I loved working with her then, and I love that she has always had her own distinct style. When she reached out to me and mentioned that she felt that it was just time to grow her online presence, take her personal blog, and turn it into a kick butt business so she needed to make the switch to Squarespace... I was so stinking excited! I can not begin to tell you how much I love helping my clients make the switch!!!
Then when you bring her new brand and business model into this… OMG! I was just too excited. We Like I think I did a happy dance while I was reading her email nursing little Emma in the car! Lol.
So who is Jennifer and what is Hol:Life Hub?
“ So I am a busy wife and mom of 2 girls (4 & 7). I am a vegetarian (almost vegan) and love food. I love to grow my own food, cook and eat all kinds of delicious dishes. I recently graduated from the Canadian school of Natural Nutrition so now I have 3 little letters behind my name. R.H.N. - Registered Holistic Nutritionist.
We have 2 dogs and a cat and I love spending time outdoors. We camp in the summer. I am drawn to water - beaches, lakes, rivers...anything remotely mountainous and with waves. Definitely at peace in nature.
I enjoy running, yoga, gardening, painting and just hanging with my family.
I am passionate about living life. I don’t want to just work all day. I want to enjoy moments and create memories. I have worked for a few years in the alternative health field (chiropractic office and naturopathic office) and I gained a lot of knowledge but also a desire to live a healthier life. I’m not focused on being perfect or following every fad out there. Just real, everyday healthy choices for me and my family to live long and healthy lives.
I have a dehydrator, juicer, Vitamix and make my own kombucha. I threw away our microwave and use coconut oil on everything.
But I also like wine and pizza and dessert.
So kinda a health nut, but also a real life nut.
I love plaid and skinny jeans, yoga pants, running shoes, beaches and bonfires, malas and laughing. ”
Guys! This girl is seriously so fun! I loved that while we were working on every detail for her website we would also talk about all of the mama things together! Lol. She is so personable and her new website is literally the hub of all things healthy and nutritious!
So now that you have learned a little about the client, let's talk about the project details! Oh my gosh, I love it!
The first step of any new brand is a little bit of inspiration.
How fun is this board?!?! It gives me a seriously healthy outdoorsy vibe! Once we knew the mood that we wanted to set with this brand we set to work on the colors!
This color pallet is so unique, and honestly can be so bold, but in the best way! We used the bright bold hues a little more minimally and the softer subtle colors helped tone them down a little.
You can see exactly what I mean by visiting her website and checking it out for yourself! Her website is so fun! From the use of her colors and the images she chose to use, to the bold shapes that we Incorporated through the site, it all just makes such a statement! I love that I was able to be a part of helping Jennifer make her website so personal for something that she is so passionate about, and I really just can't wait to watch her business grow!