Okay so you have started your new business, but you just haven't gotten the look you wanted. At this point you start looking into designers. You find that perfect designer who is so your style, and you start the process to book their services. Then you receive your client homework and somewhere on there they ask you to do two things…
Give descriptive words for what your wanting your brand to be and feel like as a whole.
Create a Pinterest board!
I promise you this is not just pointless work that we have you do, and there is totally a good reason behind it! You may not know this about me, but like so many other designers, I am an extremely visual person!!! So having you take these two steps helps tremendously when I am trying to come up with every aspect of your brand. However, I find that some people get a little overwhelmed with this, and they don't know what they heck they are doing!
Today, I am going to help teach you how to go through this process, and when we are done the result will give your designer the things it needs to create a beautiful Inspiration board like this one!
Okay so first things first. You need to grab a pen and paper and do a little bit of brainstorming. Write down every single keyword that you can think of to describe your business/brand as a whole. Consider this to be sort of a brain dump, and wrote down as many as you can possibly think of. You want to use words to describe the tangible and intangible aspects of your business. How do you want it to make your dream client feel when they look at your website? What sort of vibe do you want to give off when you talk to your clients? How do they feel when they touch or use the item/service you provide? Write every single word you can think of to describe your ideal business/brand down. Once you get 20 to 30 words you can stop.
Now I want you to narrow it down to ten! When you look at all of these words which ones really pop out at you? These are the words that we will focus on!
So you have come up with keywords for your business… Now what?
Now you go in and create a Pinterest board!!! It can be private or public, but you will want to give your designer access to it either way! Once you have done this, you should go in and start looking for images that fit those keywords! If you're confused, don't worry! I'll help show you how to go about it!
To do this I am going to invent a client. Let's say her name is Makayla. She is a new mompreneur in her late twenties who is starting her own online children’s boutique. When she did her homework she found that she wanted her brand to be classic, feminine, soft, vintage, refreshing, modern, welcoming, subtle, cozy, and little bit of a bohemian feel.
Knowing this she goes into Pinterest and creates her board. She starts searching for those keywords and pinning every image that she saw that appealed to her, and fit with those keywords. It is really that simple. One tip I will mention is if you do find an image you love, and it just goes with the style you are wanting, then make sure you look below it as the similar images because you may find even more there! Stay away from other brand boards or color charts as you want your brand to be unique. I know a lot of designers say to stay away from and logos of any kind, but I like to see logos that you like. So pin those as well. Just make sure to remember, as it will save yourself time in the end, is to add the reason that your pinning this image as the pin description. Because the reason I think you chose it could be completely different from the reason you actually did!
Once you have pinned your little heart out, take a look at your overall board. Go through and remove those images that you thought you liked at first, but just don't fit now that you're taking another look. Because we all know those images will be in there! Pinterest can be so addictive and sometimes we just pin the wrong things! Once you have cleaned it up a bit, you should get something along these lines!
You may have way more pins than I do for Makayla and that is totally fine because I just pinned enough to get a good board for the sake of the tutorial.
Now that you have your board complete, and you have shared your keywords with me, this is where things start to get really exciting! I will typically look everything over and select a few images. If you have a great start, but the images aren't quite what are needed, then I will use them as reference to pin just a few more. Then I will take everything over to my Adobe Illustrator. I will add some of those images that we pinned and place them together on one image in a way that is appealing to the eye, and gives off the feel you're going for. Then I literally grab the colors from the images using the eyedropper tool until we get a color scheme that I really like.
Once we come up with the main colors like we did in the above image, which comes after quite a bit of trial and error, I move them over to a color wheel that I have designed.
This color wheel has many purposes. First it lets me see how the colors look together away from their original images. Sometimes it's a game changer and I have to start all over. Second, it allows me to give the pallet a little more depth. Sometimes in a brand you need more than just the shades you originally picked, and this is where the inner circle of colors comes in. It gives you a few more accent colors for your brand!
Now that you know how to do this part of your homework, have some fun with it! Pinterest is an amazing and addicting place, and you can find so many images there. But you can also add your own images to a board if your images are on brand. In the end it is the key piece of inspiration that will be used over and over as we design every single aspect of your brand.
I had so much fun creating this tutorial on how to create the perfect Pinterest board for your designer. Next maybe I can teach you how to create the actual images that you get as the end result! Who doesn't love a little DIY?!?