What Is Branding?

What is branding? | Tiffany Kuehl Designs

So how many if you know what branding actually is?

We have been thinking about doing this series of posts for quite some time now, and today we are finally pulling that trigger. We are here to tell you EXACTLY what branding is, and to help give you tips or advice as we go. If at any point you have specific questions, please leave them in the comments and we will absolutely answer them. But, for today, we are starting with one crucial question.

What exactly is branding?

Whilst these things are absolutely important and so crucial in a business, branding is more than just your beautiful logo and stunning website. Those simple branding days are long gone. Your brand is how a person feels when they meet you for the first time. The comfort that they have when they talk to you in email or on the phone. It's the textured feel of your printed materials when they pick them up and read through them. Maybe it's the goofy posts that you post on Facebook or Instagram. It’s all of these things blending seamlessly together.

Branding is sales, marketing, and customer service in a relatable package. It is the way that you interact with a client whether they be future, present, or past. It's the streamlined process that helps show your client that you know what you are doing. Basically… It's EVERYTHING! If your client can see it or feel it, it is a part of your brand.

So here is a question and I feel I have to ask you now that you know this. How confident are you in your brand right now?