With any new brand, there is a point where you need to do a little soul searching. As I start over with how I am running my business, I felt it was a good idea to ask myself the 4 most important questions that can be asked about any brand.
Who Are You?
Really, who the heck are you? Are you single, married, in college, a parent, a world traveler, a full time teacher, a fitness junkie, or even an astronaut? In this section I want you to really dig deep and really just tell me who YOU are as a person. What are your dreams, your hobbies, or your favorite things? What makes you tick?!?
What do you have to offer?
Now that I know a little bit about you as an individual, tell me about your business. What do you have to offer me that you want me to look at, purchase, or even hire you to do? Why should I choose you over anyone else? What is special or different about your service that would entice me to not keep looking? Tell me all about what makes your business unique.
Who is your dream client
Now I know who you are, and what your doing, but who are you ideally wanting to do this for? When you created of your product or service, who did you have in mind?
This is where you really have to think about what your ideal client is like? Visualize a person in your mind when you answer this question. What do they look like? What do they do? Where do they shop? Where do they hang out? Are they trendy go-getters, or laid back introverts who still kick butt? Ask yourself every single question that you can think to ask yourself about your dream client and answer them as you go. When you have your ideal client figured out in detail, that is who you will gear your business towards. Make your product or set up your service as if you were just creating it for them. This will draw that type of client towards you with the right marketing.
Why do you do this?
Now that the first three questions are answered, I have another one that goes a little more personal. Why are you doing this? Don't say to make money… Because HELLO, that's what we are all here for! But that is not WHY you chose to do this. When you thought about starting this little adventure of yours, what motivated you to do it. What kicks your butt in gear every time you start to hit a slump and need motivation to just keep going? What drives you?!? That is what I really want to know with this final question.
So whether you are starting a new business, reviewing how you run your business, or really just starting over like me, I recommend you think about these questions. Sit down for a little bit and write your answers out. I'll even make it easy for you and include a free printable for you to use. Simply subscribe to my newsletter below and it will be sent right to your inbox to print and use as you please.
I honestly just sat down and answered these questions myself. I might even share my answers with you in the newsletter. I know it won't necessarily be easy to answer them all, but it will really give you a more clear vision for your business, and that will help you so much when it comes to coming up with your perfect brand.
What do you think? Which is the most important question about you/your brand? Or do you have any others that you think are more important? If so list them on the comments! I would love to know what sticks out to you?