Creating The Perfect Pinterest Board For Your Brand

Okay so you have started your new business, but you just haven't gotten the look you wanted. At this point you start looking into designers. You find that perfect designer who is so your style, and you start the process to book their services. Then you receive your client homework and somewhere on there they ask you to do two things…

Give descriptive words for what your wanting your brand to be and feel like as a whole.

Create a Pinterest board!

I promise you this is not just pointless work that we have you do, and there is totally a good reason behind it! You may not know this about me, but like so many other designers, I am an extremely visual person!!! So having you take these two steps helps tremendously when I am trying to come up with every aspect of your brand. However, I find that some people get a little overwhelmed with this, and they don't know what they heck they are doing!

Creating The Perfect Pinterest Board For Your Brand | Tiffany Kuehl Designs

Today, I am going to help teach you how to go through this process, and when we are done the result will give your designer the things it needs to create a beautiful Inspiration board like this one! 

Okay so first things first. You need to grab a pen and paper and do a little bit of brainstorming. Write down every single keyword that you can think of to describe your business/brand as a whole. Consider this to be sort of a brain dump, and wrote down as many as you can possibly think of. You want to use words to describe the tangible and intangible aspects of your business. How do you want it to make your dream client feel when they look at your website? What sort of vibe do you want to give off when you talk to your clients? How do they feel when they touch or use the item/service you provide? Write every single word you can think of to describe your ideal business/brand down. Once you get 20 to 30 words you can stop.

Now I want you to narrow it down to ten! When you look at all of these words which ones really pop out at you? These are the words that we will focus on!

So you have come up with keywords for your business… Now what?

Now you go in and create a Pinterest board!!! It can be private or public, but you will want to give your designer access to it either way! Once you have done this, you should go in and start looking for images that fit those keywords! If you're confused, don't worry! I'll help show you how to go about it!

To do this I am going to invent a client. Let's say her name is Makayla. She is a new mompreneur in her late twenties who is starting her own online children’s boutique. When she did her homework she found that she wanted her brand to be classic, feminine, soft, vintage, refreshing, modern, welcoming, subtle, cozy, and little bit of a bohemian feel.

Knowing this she goes into Pinterest and creates her board. She starts searching for those keywords and pinning every image that she saw that appealed to her, and fit with those keywords. It is really that simple. One tip I will mention is if you do find an image you love, and it just goes with the style you are wanting, then make sure you look below it as the similar images because you may find even more there! Stay away from other brand boards or color charts as you want your brand to be unique. I know a lot of designers say to stay away from and logos of any kind, but I like to see logos that you like. So pin those as well.  Just make sure to remember, as it will save yourself time in the end, is to add the reason that your pinning this image as the pin description. Because the reason I think you chose it could be completely different from the reason you actually did!

Once you have pinned your little heart out, take a look at your overall board. Go through and remove those images that you thought you liked at first, but just don't fit now that you're taking another look. Because we all know those images will be in there! Pinterest can be so addictive and sometimes we just pin the wrong things! Once you have cleaned it up a bit, you should get something along these lines! 

Pinterest Board Example | Creating The Perfect Pinterest Board For Your Brand | Tiffany Kuehl Designs

You may have way more pins than I do for Makayla and that is totally fine because I just pinned enough to get a good board for the sake of the tutorial.

Now that you have your board complete, and you have shared your keywords with me, this is where things start to get really exciting! I will typically look everything over and select a few images. If you have a great start, but the images aren't quite what are needed, then I will use them as reference to pin just a few more. Then I will take everything over to my Adobe Illustrator. I will add some of those images that we pinned and place them together on one image in a way that is appealing to the eye, and gives off the feel you're going for. Then I literally grab the colors from the images using the eyedropper tool until we get a color scheme that I really like.

Color Inspiration Board | Creating The Perfect Pinterest Board For Your Brand | Tiffany Kuehl Designs

Once we come up with the main colors like we did in the above image, which comes after quite a bit of trial and error, I move them over to a color wheel that I have designed.

Color Wheel | Creating The Perfect Pinterest Board For Your Brand | Tiffany Kuehl Designs

This color wheel has many purposes. First it lets me see how the colors look together away from their original images. Sometimes it's a game changer and I have to start all over. Second, it allows me to give the pallet a little more depth. Sometimes in a brand you need more than just the shades you originally picked, and this is where the inner circle of colors comes in. It gives you a few more accent colors for your brand!

Now that you know how to do this part of your homework, have some fun with it! Pinterest is an amazing and addicting place, and you can find so many images there. But you can also add your own images to a board if your images are on brand. In the end it is the key piece of inspiration that will be used over and over as we design every single aspect of your brand.

I had so much fun creating this tutorial on how to create the perfect Pinterest board for your designer. Next maybe I can teach you how to create the actual images that you get as the end result! Who doesn't love a little DIY?!?

Why I Believe Getting Out Is Great For Business

As entrepreneurs, we tend to spend a ton of time in front of a screen. Whether you are on your computer, your iPad, or your phone it just seems like you're always connected right? There is no way I am alone in this.

Getting Out Id Good For Business | Tiffany Kuehl Designs | Business Tips

Today I am here to tell you that one of the best things you can possibly do for your business is to simply take a moment and step away from the computer!

DISCONNECT!

Trust me, I know you feel the itch to check your social media or even look at your email, but guess what, it will all be there when you return! You are always so connected, and so into what you love doing, that you kind of forget to live. I mean, didn't you start your own business so that you could live your life on your own terms, and do more?

Now, I'm not telling you to neglect everything for days on end. I'm telling you to take a day, or even an hour or two out of your day and get out there! Something that I LOVE to do is going to the park and takibg a nice long walk with my husband and the girls, or going to grab a bite together. Just taking some time to live my life by design and be there in the moment with my family not only makes me feel good, but also shows me why I want to continue to do what I do.

There are also more ways that taking a tiny break can be so beneficial...

How many of you are guilty of getting so into your work that you look at the clock and it's mid afternoon already. You haven't eaten, let alone showered. It's a common theme with most creative entrepreneurs that I know. I like to TRY to go for a walk in the morning. Doing this forces me to eat before I go, get a little excercise so I'm not gaining crazy amounts of weight from sitting on my butt all the time, and it makes me shower when I get home. So doing this one thing promotes three forms of self care, which then make me feel better and more productive when I do sit down at the computer for the day!

If I am ever stuck on a design element or a component of a website, it helps to clear my mind! Even if I just put my screen to sleep and go clean the house it just helps me to stop thinking about it for a few minutes. I tend to have some of my best ideas when I am taking one of those small breaks. I still think about work, but I am enjoying myself and giving my brain the break that it needs

Burnout is real! Ever worked so hard on a project and somehow gotten behind? So then you just work longer and later until you get it done. But then you're just physically and mentally exhausted and drained by the time you are done. This is when I say you should take a day or two! Get away from your work and do something just for yourself to clear your mind and help you feel refreshed for the next project. Both you and your next client will thank you in the long run!

There are honestly just so many ways that it helps me to take a little time away from my business every day and just unplug. Alot of us work from home right? It's so easy to become a hermit and do nothing but wake up, drink coffee, work, eat dinner, sleep, and do it all over again. Granted I now have a 6 month old and there are more baby cuddles than work hours lately, but it is still so easy to get sucked in when she is asleep or playing with her sister. This is when I think it is so important to step away and unplug on your own terms. Set up some business hours, and make sure you actually stick to them! It will help you accomplish more in your day other than work, and force you to be more productive when you are actually working

We are entrepreneurs because we want to be able to do something we LOVE doing, and want to do it on our own terms. I'm just saying that stepping away for a little self care every once in a while will make you happier and help let you live the life you are wanting to live which will also help your business grow in the end.

So tell me, when you find that you need to take a tiny break, what is it that you like to do?

Why I STAND FIRM In My Pricing, And So Should You!

Ever have that client who sends you an inquiry where they start with flattering you and telling you how amazing your work is, and then they kick you in the gut by asking you for your amazing services at a discounted rate?

We have all been there…

But what do you do? Do you take the client at the discounted rate just so you can have the work, or do you stand firm in your pricing?

Stand Firm With Your Pricing | Business Tips | Tiffany Kuehl Designs

I'm here to tell you to tell you to take a stand!

First of all, you are worth every single penny of your pricing.I would be willing to bet you didn't just stick some random number up on your services page just for the fun of it. I mean how long did you think about your service, and the amount of time each project would take you before you finally decided on that number value for the service or package? Research and time went into structuring your pricing. How many other people see your work and KNOW that it is most likely still a steal for what you are charging? Those are the clients that you want to be working with. So stand firm on it. Know that you are worth what you charge, and know that the clients that you want to work with will know that as well without you having to explain it all to them.

Another reason not to take on the “discounted client” is that it almost never works out the way you want it to. First of all the client has already let you know that they are a little picky and that they feel like they deserve that special pricing. They will still want the same amount of work done, and will most likely be even harder to please. Do you really want to work harder for less money? I know I sure as heck don't! I LOVE what I do, but let's be honest, I do not want to do it for free.

So if you still want the client but won't budge on pricing, what do you do? Instead of flat out saying no and just losing any chance of working with that particular client, why not make them see the value in your service/product and let them know that your pricing is actually great! For example, I had a dear friend ask me about doing a logo for a friend of hers, but unfortunately the friend is on a tight budget. Is there anyway I can do just the logo and nothing else. I politely told her that I wasn't flat out saying no, but there is so much value in the items that I would be removing. Finding your style and color pallet together is part of your brand discovery. If you don't go through that discovery period, then your brand may not turn out to be something that you love long term. She totally understood that, and if the potential client sees that value as well then I will offer a payment plan, but I don't want to cheat either of us by half ass doing a logo for her just to be cheap.

Did you see what I did there? Depending on your price point, you could always offer a payment plan. With my packages I always split it up into two payments, there is always the fifty percent non-refundable deposit and then the final payment. But, if they need to, I do allow my clients to break this up into three payments. I know that my packages are an investment, but I also know they are worth it! So instead of taking a discount, I just offer them a better solution for the both of us.

This brings me back to my point in all of this. YOU are worth it! You are worth every penny that you charge. You have a valuable service that people want to hire you to do. If they choose you for that talent then they need to accept your price point as well. I mean do you think they go to the salon, the doctor, or their favorite store and try to haggle with them? No! They do not, they know the value in the service or item and they accept it. Your ideal client will do the same thing. If they don't, then do you really want them as your client?

 

 

So here is what I want you to do. I want you to go to your computer and draft out an email. In this email I want you to, in the most polite way possible, turn down a client asking you for a discount. Educate them in the value of your item or service and help them understand your price point is a steal and was structured the way that it is for a reason! Then save this email and use it the next time you get that inquiry. Don't be afraid to say no. You are worth it, and you will be happier in the long run.